Insurance is perceived as complex by many. Therefore, the aim of the new design was to clarify Gjensidige's visual expression. So that the brand is better heard - and better understood

Gjensidige wants to share the knowledge and experiences gathered over 100 years with the public and help them to be prepared in the best way possible.

Based on Gjensidige’s iconic logo, we created the concept “Illuminate”. In the same way the lantern was used to illuminate dark streets and create security; the concept is now used to create an engaging and helpful brand and user experience.

Selected work created at Neue Design Studio.